Blythe Danner (not officially a Boomer, but close enough) won’t say “break a leg” anymore because she’s afraid her poor old frail bones will really break… that’s after Sally Field spent years telling us how frail we’re becoming…

Tommy Lee Jones seems to care only about his retirement finances…after all, what else do we old coots have to think about?

Henry Winkler touts reverse mortgages….see Tommy Lee Jones above.

Whoopi Goldberg can now happily miss one of those frequent trips to the ladies’ room as the spokesperson for Poise Pads…no bladder control in our generation…

Geeez, are we 47-65… or 98??

I’ve said so many times that it’s up to us to end the final, big societal “ism” that still runs strong: Ageism.  Boomer celebrities showing us a group of pants-wetting, retirement worrying, bone-breakers is not helping – at all.

Others, like Andie MacDowell for L’Oreal and Kim Catrall for Olay, are on a far better track.  We’re beautiful at our age…and we know it.

Hey, BC’s, how about doing ads for computers, cars, clothing, jewelry, vacations, and the plethora of other products and services that make up Boomerdom – that are far more emblematic of who we are than bladder control pads?

That’s something you can do to put an end to ageism from your neck of the woods.