A Lesson for Boomer Men from Fred Astaire

Ever watch TCM – you know, the channel with all the wonderful old movies?

I do, and recently tuned in for what I thought would be a delightful movie with Fred Astaire and Leslie Caron called Daddy Longlegs – a charming romantic comedy!

Actually, not really.  In it, Mr. Astaire who at the time was 56 and pretending to be 10 years younger, falls in love with Ms. Caron who at the time was 24 and not pretending at all (OK she pretends to be 16 in the film’s opening, but ends up being about her real age at the end).  Throughout the movie, Mr. Astaire’s character goes on about how inappropriate it is for a middle-aged man to court a woman young enough to be his daughter; the script has him saying just that, in fact.  But, he’s a scillionaire, she’s a poor orphan from France – let the dancing and woo’ing commence!

Ugh! Continue reading

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Boomer Celebrity Spokespeople… Please find some different products…

Better not "break a leg" says Blythe DannerBlythe Danner (not officially a Boomer, but close enough) won’t say “break a leg” anymore because she’s afraid her poor old frail bones will really break… that’s after Sally Field spent years telling us how frail we’re becoming…

Tommy Lee Jones seems to care only about his retirement finances…after all, what else do we old coots have to think about?

Henry Winkler touts reverse mortgages….see Tommy Lee Jones above.

Whoopi Goldberg can now happily miss one of those frequent trips to the ladies’ room as the spokesperson for Poise Pads…no bladder control in our generation…

Geeez, are we 47-65… or 98??

I’ve said so many times that it’s up to us to end the final, big societal “ism” that still runs strong: Ageism.  Boomer celebrities showing us a group of pants-wetting, retirement worrying, bone-breakers is not helping – at all.

Others, like Andie MacDowell for L’Oreal and Kim Catrall for Olay, are on a far better track.  We’re beautiful at our age…and we know it.

Hey, BC’s, how about doing ads for computers, cars, clothing, jewelry, vacations, and the plethora of other products and services that make up Boomerdom – that are far more emblematic of who we are than bladder control pads?

That’s something you can do to put an end to ageism from your neck of the woods.

Time for all the baby boomers to grow up into Zoomers

(this is a reprint of an article from newsdurhamregion.com – bears spreading!)

Newfound attitude could have positive side-effects for those of a more mature age

Sep 25, 2008

By Grace Stevenson

I suspected it would happen and it has. The baby boomers have reached the age known as “senior” and are about to “reinvent the notion of old.”

My first indication of this came when the Oshawa Senior Citizens Centres lowered the age of admission to 55, putting to shame the many over 65 who, through the years, have refused to join this organization because of the word “senior” in its name.

Immediately programs were added to allow these new members to do what they wanted to do — exercise more strenuously, enhance their computer skills and enjoy evening and Saturday activities.

A more telling indication has been the decision by CARP (Canadian Association of Retired Persons) to let Moses Znaimer take over their magazine. Deciding he hated all the usual words for those reaching a mature age, he christened us all Zoomers, an obvious evolution from the word Boomers.

But where does that leave us, we who gave birth to this boomer generation and still consider ourselves active members of society? We aren’t averse to the words senior and elder, considering them synonyms for wiser and more experienced. I was never a boomer and I refuse to be called a zoomer.

In his introductory letter in CARP magazine, now renamed Zoomer, Mr. Znaimer implies that seniors prior to his arrival on their scene, have “given up,” the man “stuffing himself into the same tux he bought years ago, the woman careless about her appearance because she no longer believes she’s attractive.”

Those are fighting words, Mr. Znaimer!

Just as the boomers took over every facet of life during my last 40 years — filled stores with clothes I couldn’t wear; assaulted my ears with raucous sounds that bore no resemblance to what I call music; and served food I’d never heard of in my youth; now they’ve filled my magazine with pictures of curvy young women and Adonis-like men and articles of no interest to my mature mind.

I did approve of one though. In it the author opined there’ll be no stigma about memory loss from now on, forgetting things will just be referred to as “data dumping.”

My first feeling when this magazine arrived was anger, fury in fact. But I now realize that, just as these boomers shaped the world their way through their growing up years, they’ll now change everything in their new world.

Mr. Znaimer is aiming for a membership of a million for CARP. I’m sure this dynamic man will obtain it. And when he does, the strength he’ll wield in advocating change will be awesome.

We’ll have more and better senior residences and nursing homes; numerous gerontology doctors and nurses; a never ending supply of subsidized caregivers for those who want to live on their own; and more handicapped spaces wherever we want to park.

Yes, life will be rosy for the Zoomers. I just have to stick around long enough to enjoy some of their spoils.